According to a new market research report "Augmented Analytics Market by Software, Service (Training
and Consulting, Deployment and Integration, and Support and Maintenance),
Organization Size (SMES and Large Enterprises), Deployment Type, Vertical, and
Region - Global Forecast to 2023", Published by MarketsandMarkets™, the Augmented
Analytics Market is expected to grow from USD 4.8 billion in 2018 to USD 18.4
billion by 2023, at a Compound Annual Growth Rate (CAGR) of 30.6% during the
forecast period.
The major factors driving the Augmented Analytics Market include
the growing demand for gathering crucial business insights from customer data
and increasing volume of business data.
Browse and in-depth TOC on Augmented Analytics Market
60– Tables
33 - Figures
121 - Pages
60– Tables
33 - Figures
121 - Pages
The software segment to hold a larger market size during the
forecast period
The analytics market space is experiencing transformation from the
traditional manual process of generating insights to the advanced Artificial
Intelligence-(AI) and Machine Learning- (ML) enabled Business Intelligence (BI)
tools. Augmented analytics solutions are a component of modern BI tools, which
automate data insights using ML and Natural Language Generation (NLG)).
Augmented analytics provides functionalities, such as preparing data, deciphering
data patterns and building models, and distributing and operationalizing data
findings. For building models and integrating data to simplify and automate
tasks, augmented analytics proves to be an effective solution.
The cloud deployment type is expected to grow at a higher CAGR
during the forecast period
Cloud or hosted augmented analytics solutions are provided as
Software-as-a-Service (SaaS) by service providers. These solutions convert
fixed costs of services to variable costs, as customers pay according to the
services used by them. Customers can also start or stop any service at any
time. Thus, the use of cloud-based augmented analytics solutions provides
flexibility to organizations for adjusting to the dynamic business environment.
Scalability and cost-effectiveness are the major advantages of adopting the
cloud-based augmented analytics solutions. With advancements in cloud-based
technologies, the use of augmented analytics solutions as SaaS is emerging as
the best practice for companies looking for cost-effective functionalities.
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North America to hold the largest market size during the forecast
period
North America is estimated to account for the highest market share
in 2018. The region comprises developed countries, such as the US and Canada,
and is considered the most advanced region in terms of adopting new and
emerging technologies. Moreover, it houses key industry players offering
augmented analytics software and services. The financial position of these
industry players enables them to invest in the leading tools and technologies
for effective business operations.
Major vendors offering augmented analytics software and services
across the globe include Salesforce (US), SAP (Germany), IBM (US), Microsoft
(US), Oracle (US), Tableau (US), MicroStrategy (US), SAS (US), Qlik (US), TIBCO
Software (US), Sisense (US), Information Builders (US), Yellowfin (Australia),
ThoughtSpot (US), and Domo (US)
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