Future Of Visualization and 3D Rendering Software Market

According to new market research report "Visualization and 3D Rendering Software Market by Application (High-End Video Games, Architectural and Product Visualization, Training Simulation, Marketing and Advertisement), Deployment Type, End-User, and Region- Global forecast to 2022", The global visualization and 3D rendering software market size is expected to grow from USD 1.06 Billion in 2017 to USD 2.92 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 22.40% during the forecast period. Just-in-time marketing and user-friendly renderer interface are some of the driving factors of the visualization and 3D rendering market.

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The visualization and 3D rendering software solutions are gaining traction in the current 3D computer graphics ecosystem in various industry verticals such as design and engineering, architecture, building and construction, media and entertainment, and healthcare and life sciences. Visualization and 3D rendering are different points of a 3D workflow in which the graphical content is created using 3D software. These enable the visual presentation of the objects for different purposes in various industry verticals including architecture, media and entertainment, healthcare and life sciences, and academia.

The objectives of the report are to define, describe, and forecast the visualization and 3D rendering software market size on the basis of application, deployment type, end-user, and region. Based on the application in visualization and 3D rendering software market, architectural and product visualization have the largest market share in the visualization and 3D rendering application market during the forecast period. The market size is expected to grow as 3D product rendering helps in easy marketing, saves prototyping time and expense, and lets users see physical conditions of the product.

Marketing and advertisement is expected to record the highest market growth rate during the forecast period, as with the help of visualization and rendering technique consumers get to see a realistic picture of how their image or animation is going to turn out. 3D rendering creates an effective marketing tool giving a potential client a full visualization of a space or building; whereas architectural and product visualization is the second fastest growing market during the forecast period.

In the deployment type segment of the visualization and 3D rendering software, the cloud-based solution is expected to grow at the highest CAGR during the forecast period. Enterprises and organizations are relying heavily on the cloud services and cloud platforms to obtain resources on demand. With cloud deployment, organizations pay for the resources that they use, which helps them reduce the cost of capital.

User friendly renderer interface drive the visualization and 3D rendering software market.

Architecture, Building, and Construction

Architectural 3D rendering has emerged as a key marketing tool as it provides a photo-realistic and professional visualization of future development. Many real estate companies have started investing in the architectural 3D rendering services. This is especially beneficial for marketing and client presentations. Building properties take time, and competition can be stiff. Real estate developers pre-sell these properties before they are even built. 

3D rendering also enables clients to see how the property would actually look once the construction is finished.Major vendors in the visualization and 3D rendering software market include Autodesk, Inc (California, US), Siemens AG (Munich, Germany), Adobe Systems (California, US), Dassault Systèmes (Vélizy-Villacoublay, France), NVIDIA Corporation (California, US), Trimble, Inc (California, US), Next Limit Technologies (Madrid, Spain), Corel Corporation (Ottawa, Canada), SAP SE (Walldorf, Germany), Chaos group (Sofia, Bulgaria), The Foundry Visionmongers Ltd (London, UK), NewTek, Inc (Texas, US), Render Legion S.R.O. (Prague, Czech Republic), Luxion, Inc (California, US), and Cristie Digital Systems (California, US). These players adopted various strategies such as new product launches, partnerships, agreements, collaborations, mergers & acquisitions, and business expansions to cater to the needs of their customers.