Content marketing software helps marketers reduce the content creation time and create the personalize content for their audience. Marketers leverage these capabilities to enhance their customer experience. In the consumer-centric market, customer experience is crucial for retention of customers and to increase the brand loyalty. Content marketing software vendors also offer associated services to customers which help them to choose most effective content marketing strategy.
Objectives of the Study:
The major objective of this report is to define, describe, and forecast the content marketing software market by component, software, service, organization size, industry vertical, content type, and region. The report provides detailed information related to the major factors (drivers, restraints, opportunities, and industry-specific challenges), influencing the market growth. The report forecasts the market size with respect to 5 key regions, namely, North America, Europe, Asia Pacific (APAC), the Middle East and Africa (MEA), and Latin America. The report profiles the key players and comprehensively analyzes their core competencies. Moreover, the report tracks and analyzes competitive developments, such as mergers and acquisitions, partnerships and collaborations, new product developments, and enhancements activities, in the content marketing software market.
The research methodology used to estimate and forecast the market begins with the collection and analysis of the data on the key vendors’ product offerings and business strategies from the secondary sources. These secondary sources include Information Technology (IT) service providers, technology providers, press releases, investor presentations of companies, white papers, technology journals, certified publications, and articles from recognized authors, directories, and databases, such as D&B Hoovers, Bloomberg Businessweek, and Factiva. Moreover, vendor offerings are taken into consideration to determine the market segmentation. The bottom-up procedure is employed to arrive at the total market size of the content marketing software market from the revenue of the key market solutions and service providers. After arriving at the overall market size, the total market is split into several segments and subsegments, which are then verified through the primary research by conducting extensive interviews with key people, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and executives.
Industry Ecosystem
Major vendors offering content marketing software across the globe include Oracle (US), Adobe (US), Salesforce (US), HubSpot (US), Alma Media (Finland), Curata (US), NewsCred (US), Contently (US), Percolate (US), Sprinklr (US), ScribbleLive (Canada), PathFactory (Canada), Uberflip (Canada), SnapApp (US), OneSpot (US), Skyword (US), Kenscio (India), DivvyHQ (US), Scoop.it (US), BrandMaker (Germany), Mintent (Canada), Kapost (US), Wedia (France), Vendasta (Canada), and Annex Cloud (US).
Key Target Audience of Content Marketing Software Market
- Content marketing software vendors
- Digital marketing solution vendors
- Marketing agencies
- Content marketing service providers
- Consulting service providers
- Resellers
- Research organizations
- Enterprise users
- Technology providers
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Content Marketing Software Market |
North America is expected to hold the largest market size and dominate the content marketing software market from 2018 to 2023. The region has a high concentration of large multinational companies, which largely contribute to the growth of market. However, Asia Pacific (APAC) is expected to provide lucrative opportunities for content marketing software and services providers owing to the increasing marketing investments by several companies in the region.
End-users in some regions still prefer to use the traditional marketing methods instead of adopting new technologies due to financial and technological constraints. It could affect the adoption of content marketing software and associated services in Latin America.
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