Skyfii and Zebra Technologies are the major Players In Wi-Fi Analytics Industry

Wi-Fi analytics is gaining traction on a global scale, owing to various reasons, such as increasing competition among online businesses and growing deployment of public Wi-Fi across physical venues. Therefore, due to national public safety initiatives, Wi-Fi analytics providers are making efforts to enhance and boost their revenues. Strategic partnership is an important strategy adopted by the key market players to develop new services and gain traction in the Wi-Fi analytics market. MarketsandMarkets forecasts the Wi-Fi analytics market to grow from USD 2.94 billion in 2017 to USD 10.72 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 29.54% during the forecast period.

The Wi-Fi analytics ecosystem comprises vendors such as Cisco Systems (US), Skyfii Limited (Australia), Purple (England), July Systems (US), Zebra Technologies (US), Euclid (US), Cloud4Wi (US), Fortinet (US), Ruckus Wireless (US), and Yelp (US). These players have adopted various strategies, such as partnerships, collaborations, agreements, mergers and acquisitions, and new product developments, to achieve growth in the Wi-Fi analytics market.

Skyfii, with a significant presence in the Wi-Fi analytics market, is aspiring to become one of the top providers of Wi-Fi analytics solutions. In October 2017, Skyfii signed a contractual agreement with Aventus Property Group for a period of 3 years for the deployment of Skyfii’s IO Platforms (IO Connect and IO Insight) across 4 of Aventus Property Group’s managed retail centers. In June 2016, Skyfii opened an office in the US to help brick-and-mortar stores better engage with commercial tenants and visitors. In June 2016, Skyfii, opened an office in the United Kingdom (UK) to meet the strong market demand for data-driven analytics.

Zebra Technologies is one of the top players in the Wi-Fi analytics market. The company is focused on building new solutions with an approach to make its Wi-Fi analytics solutions easier, faster, and more efficient for the end-users. In July 2016, Zebra Technologies started 2 new enterprise-class access points to enhance the performance of networks and services. In June 2016, it collaborated with Google to develop the Zebra MPact Beacon portfolio that supports the Eddystone protocol, which is an open beacon format that supports Android and iOS devices.

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