The dark
analytics market is projected to grow from USD 278.3 million in 2018 to USD 867.7
million by 2023, at a CAGR of 25.5% from 2018 to 2023. Some of the major
factors driving the dark analytics market include rapid increase in data
generated by organizations, the adoption of AI and ML technologies for dark
data analysis, and an increase in
deployment of dark analytics solutions.
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| Dark Analytics |
Companies such
as include IBM (US), SAP (Germany), Amazon Web
Services (US), Micro Focus (UK), and Dell EMC (US) offer dark analytics solutions
and services for different industries. These players have adopted various
growth strategies such as collaborations, partnerships, acquisitions, and new
product launches and product enhancements to strengthen their position in the dark
analytics market. Partnerships, collaborations, and agreements account for more
than half of the share of the total growth strategies adopted by these leading
players in the dark analytics market from November 2015 to June 2018.
IBM (US) offers solutions such as InfoSphere Warehouse, IBM Watson
Explorer Deep Analytics Edition (WEXDAE), Cognos Analytics, and Watson
Analytics. The company also offers services such as, consulting and managed services. IBM focuses on inorganic
strategies such as partnerships and collaborations to strengthen its position in
the dark analytics market. For instance, in June 2018, IBM joined hands with
Intellect Design Arena, a global leader in financial technology for the BFSI
vertical, to deliver comprehensive digital solutions for the banking sector.
SAP (Germany) focuses both on organic and inorganic strategies such as
partnerships, collaborations, and new product launches to grow in the dark
analytics market. For instance, in June 2018, SAP SE launched SAP C/4HANA, to
help businesses serve and retain customers. It also introduced SAP HANA Data Management Suite that enables
enterprises to turn huge amounts of data, both structured and unstructured,
into valuable data. In May 2017, SAP Ariba, a business division of SAP SE,
partnered with IBM to deliver cognitive procurement solutions. The alliance of
IBM Watson technologies and SAP Ariba solutions will help provide insights from
unstructured information. This unstructured information enables decision-making
across supplier management, contract, and sourcing activities.
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